In its soundbite diffusion through the channels of marketers and popular media, who eagerly and constantly reminded their audience that the metrosexual was straight, the metrosexual has congealed into something more digestible for consumers: a heterosexual male who is in touch with his feminine side - he color-coordinates, cares deeply about exfoliation, and has perhaps manscaped.
Men didn’t go to shopping malls, so consumer culture promoted the idea of a sensitive guy who went to malls, bought magazines and spent freely to improve his personal appearance. As Simpson put it:
“For some time now, old-fashioned (re)productive, repressed, unmoisturized heterosexuality has been given the pink slip by consumer capitalism. The stoic, self-denying, modest straight male didn’t shop enough (his role was to earn money for his wife to spend), and so he had to be replaced by a new kind of man, one less certain of his identity and much more interested in his image – that’s to say, one who was much more interested in being looked at (because that’s the only way you can be certain you actually exist). A man, in other words, who is an advertiser’s walking wet dream.”[11]
This commercial vision is also adapted in television’s metrosexual archetype, Bravo’s Queer Eye for the Straight Guy, in which the “Fab Five” instructively transform the appearance of the straight guy—but largely avoid dealing with his personality.
In some contrast, there is also the view that metrosexuality is at least partly a naturally occurring phenomenon, much like the Aesthetic movement of the 19th century and that the metrosexual is merely a modern incarnation of a dandy.
Another person who confesses to his metrosexuality is Mike Greenberg, co-host of the popular morning sports talk show “Mike and Mike in the Morning” on ESPN Radio. He has many times confessed to being metrosexual and his book has “Confessions of a Metrosexual Sportscaster” on it.
Another person who confesses to his metrosexuality is Dominic Monaghan, star of The Lord of the Rings trilogy and Lost. He has jokingly admitted that he “believes he should have been a homosexual - because he loves make-up, painting his nails and wearing skirts”, although some would argue that this points more towards transvestism. [12]
Stuff has proclaimed Ryan Seacrest as “the poster boy of metrosexuality.”[13]
A new metrosexual magazine owned by the Vogue Corporation called Men's Vogue was created to serve the interests of metrosexual men.[citation needed]
“For some time now, old-fashioned (re)productive, repressed, unmoisturized heterosexuality has been given the pink slip by consumer capitalism. The stoic, self-denying, modest straight male didn’t shop enough (his role was to earn money for his wife to spend), and so he had to be replaced by a new kind of man, one less certain of his identity and much more interested in his image – that’s to say, one who was much more interested in being looked at (because that’s the only way you can be certain you actually exist). A man, in other words, who is an advertiser’s walking wet dream.”[11]
This commercial vision is also adapted in television’s metrosexual archetype, Bravo’s Queer Eye for the Straight Guy, in which the “Fab Five” instructively transform the appearance of the straight guy—but largely avoid dealing with his personality.
In some contrast, there is also the view that metrosexuality is at least partly a naturally occurring phenomenon, much like the Aesthetic movement of the 19th century and that the metrosexual is merely a modern incarnation of a dandy.
Another person who confesses to his metrosexuality is Mike Greenberg, co-host of the popular morning sports talk show “Mike and Mike in the Morning” on ESPN Radio. He has many times confessed to being metrosexual and his book has “Confessions of a Metrosexual Sportscaster” on it.
Another person who confesses to his metrosexuality is Dominic Monaghan, star of The Lord of the Rings trilogy and Lost. He has jokingly admitted that he “believes he should have been a homosexual - because he loves make-up, painting his nails and wearing skirts”, although some would argue that this points more towards transvestism. [12]
Stuff has proclaimed Ryan Seacrest as “the poster boy of metrosexuality.”[13]
A new metrosexual magazine owned by the Vogue Corporation called Men's Vogue was created to serve the interests of metrosexual men.[citation needed]
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